tag:blogger.com,1999:blog-3611831569407379173.post794280424163654164..comments2009-06-16T12:19:23.546+10:00adriansaundershttp://www.blogger.com/profile/09075569523542895225noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3611831569407379173.post-37029759027802175702009-06-16T12:19:23.546+10:002009-06-16T12:19:23.546+10:00Hi Mark<br /><br />Not sure how you define engagements but I was speaking in a pure sale/data acquisition context. Rich media is the only solution for a moves and games - agreed.<br /><br />Anyway -the only factors involved in the &quot;outperformance&quot; were clicks and actions. The branding effect of flash and other rich media is not factored in. I do recognize that rich media has a greater potential to create visual impact and enhance brand perception.adriansaundershttp://www.blogger.com/profile/09075569523542895225noreply@blogger.comtag:blogger.com,1999:blog-3611831569407379173.post-44937310706567969312009-06-16T07:21:34.073+10:002009-06-16T07:21:34.073+10:00Nice article. That&#39;s an interesting tid-bit about the black background drawing the eye.<br /><br />By performance I&#39;m assuming you mean click through rates, right? Obviously for movies and games you need to use rich flash; did you factor in engagements in your &quot;outperformance&quot; analysis of rich media vs. gifs? <br /><br />Just curious.Markhttp://www.sajemedia.comnoreply@blogger.com