tag:blogger.com,1999:blog-3611831569407379173.post1672976388041128942..comments2009-08-24T13:59:06.968+10:00adriansaundershttp://www.blogger.com/profile/09075569523542895225noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3611831569407379173.post-7689156012250393112009-08-24T13:59:06.968+10:002009-08-24T13:59:06.968+10:00All good points. The song remains the same. There is no replacement for an authentic respect for delivering value to your customers.adriansaundershttp://www.blogger.com/profile/09075569523542895225noreply@blogger.comtag:blogger.com,1999:blog-3611831569407379173.post-62706542007757900252009-08-13T13:08:06.987+10:002009-08-13T13:08:06.987+10:00&quot;You can&#39;t polish a turd&quot;<br /><br />Love it!<br /><br />But a couple of points;<br /><br />1. The data will drive the response rate they have quoted. What they know about the recipient will be critical<br /><br />2. The offer and creative together with brand reputation will consummate the deal.<br /><br />This is a good rant but you may want to consider the fact that CBA may not be talking about an acquisition campaign and the missing &quot;detail&quot; may well be that they are using their current customer insights to target a cross-sell offer.<br /><br />Keep&#39;em coming!AbramoIerardohttp://www.blogger.com/profile/06288380721213650175noreply@blogger.com